Tendencies of the Literary Norm in the Texts of Contemporary Ukrainian Media Resources: a Pan-Slavic Context

Sažetak

The article examines the evolving tendencies in the literary norm of the modern Ukrainian language in light of both intrinsic national values and pan-Slavic contexts, as well as the challen­ges arising from the digital mode of information dissemination. Key transformations are attributed to the strengthening of aut­horial voice across different genres and stylistic domains, and to global trends in the expressivization of language. These phe­nomena may result in stylistic polymorphism and the adoption of simplified linguistic standards. The study observes, through the interplay of journalistic, academic, and religious styles, a shifting balance between bookish and colloquial elements in tra­ditionally conservative varieties of language, and highlights the role of interactive technologies in shaping intellectual discourse in contemporary society.